The Best Tech Deals After the Holidays
2009’s Top After-Season Sales and Bargains
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Courtesy of countless post-holiday retail and online sales, Dec. 26 can be the one you score an incredible after-season deal. With consumers gorged to their limits and stores still chock full of overflowing merchandise, retailer desperation reaches a peak, and discounts can easily outstrip the pre-Christmas sales.
Looking to use this opportunity to snag that shiny new smartphone, laptop or HDTV? We've compiled tips to help post-holiday binge shoppers stuff their empty stockings full of today's hottest gadgets and futuristic accessories for a fraction of what they would have cost as little as 48 hours sooner.
Shop smart — buy the gadgets and consumer electronics everyone else isn't.
After-holiday sales typically depend on desperate retailers trying to unload stock that didn't move before Christmas. While that means you won't find hot items that sold out early (i.e. Barnes & Noble's Nook eReader) suddenly under deep discount, you can discover plenty of great deals on equally exciting high-tech gifts that others may have overlooked.
"Look for products in categories that haven't been selling as well, for example desktop PCs or digital music players without Apple or iPod on the box," says Digital Trends' own technology analyst Scott Steinberg. He also recommends keeping an eye on highly-competitive categories where prices reliably drop just weeks after a new product comes out, like CDs, DVDs, video games and Blu-ray discs. In addition, Ben's Bargains' content manager Ken Hoo says that sales of navigation systems have reached a standstill this year, leading to superior pricing for today's shoppers.
Look to retail stores for premium discounts.
Online stores offer many of the best deals in the run up to the holidays, but afterward, brick-and-mortar stores face far more pressure to move stock from their cramped aisles.
Call ahead to make sure retailers carry the item you're looking for. In addition, don't quit looking just because you've found the right item at a single outlet. Even if you end up finding multiple vendors that offer the same price, some retailers offer added perks like free delivery, complementary accessories (e.g. carrying cases and magazine subscriptions) and cash back in the form of store gift cards.
Hoo also believes that traditional retailers offer shoppers the best shot at deals in the days following Christmas, but urges them to buy with caution. Many clearance items may take the form of returned items, factory models or refurbished goods, which aren't always in the same shape they originally arrived at the store in.
Use the Web and online resources to discover the best deals.
Even if you don't utilize the Web to purchase high-tech gadgets and appliances, it's imperative that you seek out its wisdom when doing supporting research. Picking the right bargain isn't as hard as it sounds, with an endless variety of user-friendly deal-hunting sites and resources at your fingertips. These tools can help you cut through the clutter, find the best savings, and know what you're getting yourself into long before ever setting foot inside a local retailer.
Begin shopping the day after Christmas.
You're best off braving stores the day immediately after Christmas, when sales will be going on strong, but shelves won't yet be entirely picked over. "Retailers are not going to wait," says Hoo. "They want to have all these sales out there where they're ripe for the taking."
Steinberg agrees that sharp consumers will act immediately. "Rather than wait until the New Year to shop, you'll find better deals in that window after Christmas and before January," he says. From a retailer's perspective, that's the magic hour to sell, sell, sell, before year-end accounting books swing shut like jail cell doors on the first of January. If you can hold back from buying before Christmas, that's when retailers are going to try to goose those numbers, and if you're there to help them, you stand to be handsomely rewarded.
Don't wait for "the next big thing."
The Consumer Electronics Show (CES) in early January is Ground Zero for announcements on an array of next-generation gadgets that manyk shoppers hope will push down prices on current-gen goods. Don't be fooled, however: These unveilings won't deflate current market values anytime soon. Unless the item is question is about to ship or presently hitting store shelves, current prices won't budge.
"These announcements let people know that certain devices will be coming, but usually prices will only drop after a product is actually released," says Hoo. "That's when vendors want to start clearing older models out."
Says Steinbert: "Smart shoppers will hit the ground running and take advantage of post-season sales to stretch their holiday cash further. Act now or forever hold your gift card..."
Source: http://shopping.yahoo.com/articles/yshoppingarticles/318/the-best-tech-deals-after-the-holidays/
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